With the aim of increasing category returns, J&K’s Category Management Team will ensure both a strategic and an unbiased view, by tuning the total category offer to both the needs of the end user and the retailer.

We provide clear and accessible recommendations.
This includes identifying the best route to take, from commissioning qualitative and quantitative consumer research to comprehensive space management across ranges.

Tap into our specialist knowledge
Our expertise in the interpretation and analysis of data, reviewing gaps, shelf space, trends and promotional activity allows us to provide regular updates and actionable insights – to improve sales and drive our categories forward.

Collaboration is key
We work closely with Commercial, Development and Supply Chain Teams, to translate analysis into meaningful insight for our customers and manufacturing partners.

We recommend and commission continuous research using our experience and strong relationships with IRI, Kantar, Nielsen, Mintel and IGD.

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